MULTI-STARRERS: A recipe for success. Will Kalank taste as good?
Source: Bollywood Last week the internet was taken by storm when Kalank’s teaser was released. With over 26 million views in 24 hours on Youtube, it marked the record for the most number of views for a teaser in a day. A multi-starrer, big-budgeted, period film with stars like Sanjay Dutt, Madhuri Dixit, Varun Dhawan, Alia Bhatt, Aditya Roy Kapur and Sonakshi Sinha , the project has success written over it since the word go. The excitement for the movie was quite evident since its announcement, and the makers of the film cashed on it very cleverly. The character posters were released first to increase audience’s anticipation, and created buzz all over social media. Recently, the first song of the movie Ghar more pardesiya was released and appreciated all over social media. Multi-starrer movies have (almost) always found success in the Indian Film Industry. Maybe it is the star power of the casting, the pleasure of ...